AutoTrader on Stuff You Should Know

Stuff You Should KnowAugust 1, 2026

Selects: How Peanut Butter Works

0:28

post-roll

Speaker

iHeartPodcasts

August 1, 2026

Announcer-readDirect responseDynamic insertionAutomotive

0:00 / 0:28

@ 62:41 in ep

Estimated current placement value

Low confidence

~$1,600range $300–$11,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 50 popularity tier is multiplied by public CPM benchmarks and a 0.5× placement factor. Inputs for this read: 0:28 · Announcer-read · post-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08

Methodology and limitations →

Transcript

If car shopping feels like a whole thing, buying your car online on AutoTrader makes it way easier. Really, shop tons of cars online, compare prices, check financing and trading options from wherever you are. Start online, test drive at the dealer, and finish wherever works for you. Your info stays with you, so there's no starting over. Plus, you're working with local dealers with real people there to help. Buy your car online on AutoTrader. Really.

Auto-transcribed · verbatim audio matches · Report an error

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AutoTrader: Buying your car online on AutoTrader · Jul 30–Aug 8, 2026

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Episode

Stuff You Should Know

Selects: How Peanut Butter Works

Publisher: iHeartPodcasts