Audible on Business Wars
Universal vs. Disney: The Battle for Orlando | A Kingdom Invaded | 1
Estimated current placement value
Low confidenceWhat a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.
How this estimate works
A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 0.5× placement factor. Inputs for this read: 0:36 · Host-read (by David Brown) · post-roll.
Transcript
The rivalry between Disney and Universal is just one chapter in Michael Eisner's turbulent reign. And for the full inside story, listen to the audiobook version of Disney War, available now on Audible. We also recommend Work in Progress by Michael Eisner. If you enjoyed this story, we think you'll also love our season on Disney Pixar vs. DreamWorks, the war for animated supremacy that produced some of the biggest films of all time. And for more on the internal power struggles that nearly tore Disney apart, check out our season, Disney Under Siege.
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