AT&T Business on 99% Invisible

99% InvisibleMay 12, 2026

Ask Your Doctor About

0:51
mid-roll
Roman Mars
Roman Mars
May 12, 2026
UnknownBrand awarenessBaked-in adSaaS
0:00 / 0:51
@ 25:22 in ep

Estimated current placement value

Low confidence
~$960range $180$6,600

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 200 popularity tier is multiplied by public CPM benchmarks and a placement factor. Inputs for this read: 0:51 · Unknown · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

So much activity is required to keep a business running smoothly behind the scenes, and connectivity is the key to it all. AT and T Business is built for exactly that, helping small businesses stay connected with reliability they can count on. For small business owners, connectivity is not just a convenience. It's essential. It keeps operations moving, teams aligned, and customers supported. It can be the difference between everything running seamlessly in the background or becoming the thing that brings work to a halt. AT and T Business Internet is designed to be a reliable provider, helping reduce friction and keep things running smoothly so businesses can stay focused on what matters most. Powered by AT and T Business, built to work. Get AT and T Business at business dot att dot com.

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Episode

99% Invisible
Ask Your Doctor About
Host: Roman Mars
Publisher: Roman Mars