Article on 99% Invisible
100 Objects #6: "Sharpened Screwdriver"
Estimated current placement value
Low confidenceWhat a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.
How this estimate works
A broad audience range for the top 200 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 1:05 · Host-read (by Roman Mars) · mid-roll.
Transcript
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