Apple Pay on Dateline NBC

Dateline NBCJune 9, 2026

A Killing in Midtown

0:28
mid-roll
Keith Morrison
NBC News
June 9, 2026
UnknownBrand awarenessBaked-in adFintech
0:00 / 0:28
@ 28:52 in ep

Estimated current placement value

Low confidence
~$12,000range $1,200$110,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 10 popularity tier is multiplied by public CPM benchmarks and a placement factor. Inputs for this read: 0:28 · Unknown · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

Relax. Apple Pay is secure by design. When you pay with a physical debit or credit card, you're handing your card number over. With Apple Pay, your card number is never shared with the merchant. Apple Pay uses a device specific number and unique transaction code to help process your payment instead of your actual card number. Plus, Apple Pay doesn't keep transaction information that can be tied back to you or sell your data to third parties for marketing or advertising purposes.

Auto-transcribed · verbatim audio matches · Report an error

Episode

Dateline NBC
A Killing in Midtown
Host: Keith Morrison
Publisher: NBC News