Apple on Today, Explained

Today, ExplainedAugust 16, 2026

Why can’t I remember being a baby?

0:32
pre-roll
Sean Rameswaram, Noel King
Speaker
Vox
August 16, 2026
Announcer-readBrand awarenessDynamic insertionConsumer Services
0:00 / 0:32
@ 0:46 in ep

Estimated current placement value

~$860range $160$5,900

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

Methodology and limitations →

Transcript

Getting to a great idea is hard in college. Nonsensical essays, cringe-inducing presentations, and seemingly unsolvable problem sets. But then the first thought becomes a final thesis. Jumbled slides transform into a polished keynote, and that midterm assignment gets a lot less mid. Because the road to great ideas is littered with bad ones. You just have to keep going until something clicks. Great ideas start on Mac. Find out more on apple.com slash college. For a long, long time, I thought they were dreams.

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Estimated current placement value

~$860range $160$5,900

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

Methodology and limitations →

Apple sponsor landing page on Today, Explained

Apple sponsor landing page advertised on Today, Explained

Apple landing page captured for its sponsorship on Today, Explained.

apple.com/college

Episode

Today, Explained
Why can’t I remember being a baby?
Hosts: Sean Rameswaram, Noel King
Publisher: Vox