AG

Apple Cash on Dateline NBC

Dateline NBCJune 23, 2026

Secrets Unmasked

0:24
mid-roll
Keith Morrison
NBC News
June 23, 2026
Announcer-readBrand awarenessDynamic insertionFintech
0:00 / 0:24
@ 14:35 in ep

Estimated current placement value

Low confidence
~$12,000range $1,200–$110,000

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 10 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 0:24 · Announcer-read · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

Festival season is here, and Apple Cash is an easy and secure way to split the bill. Just send or request money right in your group chat in the messages app. Once you're settled up, you can spend the money you receive anywhere Apple Pay is accepted. Open your Wallet app and set up Apple Cash today. Apple Cash services are provided by Green Dot Bank, member FDIC.

Auto-transcribed · verbatim audio matches · Report an error

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Part of campaign

Apple Cash Festival Season Campaign

An easy and secure way to split bills in group chats via the Messages app, allowing users to spend received money anywhere Apple Pay is accepted.

6 promos·1 show

Episode

Dateline NBC
Secrets Unmasked
Host: Keith Morrison
Publisher: NBC News