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Apple Card on First Things First

First Things FirstJuly 31, 2026

Cowboys ‘Greatest Offense There Is’, Patrick Mahomes ‘will be cautious’, Will the Bears regress?

0:30
mid-roll
Nick Wright, Chris Broussard, Kevin Wildes
FOX Sports
July 31, 2026
Announcer-readDirect responseBaked-in adFintech
0:00 / 0:30
@ 45:52 in ep

Estimated current placement value

Low confidence
~$240range $36–$1,700

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 2,000 popularity tier is multiplied by public CPM benchmarks and a 1× placement factor. Inputs for this read: 0:30 · Announcer-read · mid-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

This message is brought to you by Apple Card. Shave ice by the beach. A trip to the state fair. And a throwback flick at the local drive-in. They're more than just items to check off the summer bucket list. They're also opportunities to earn 2% daily cash back when you use your Apple Card with Apple Pay. Apply for Apple Card now and use In Minutes with Apple Pay. Subject to credit approval, Apple Card is issued by Goldman Sachs Bank USA, Salt Lake City Branch. Terms and more at AppleCard.com.

Auto-transcribed · verbatim audio matches · Report an error

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Part of campaign

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Apple Card sponsor landing page on First Things First

Apple Card sponsor landing page advertised on First Things First

Apple Card landing page captured for its sponsorship on First Things First.

applecard.com/

Episode

First Things First
Cowboys ‘Greatest Offense There Is’, Patrick Mahomes ‘will be cautious’, Will the Bears regress?
Hosts: Nick Wright, Chris Broussard, Kevin Wildes
Publisher: FOX Sports