Anthropic on 99% Invisible

99% InvisibleAugust 14, 2026

100 Objects #13: The Sand Letters

1:08
mid-roll
Roman Mars
Speaker
Roman Mars
August 14, 2026
Host-read (by Speaker)Direct responseBaked-in adArtificial Intelligence
0:00 / 1:08
@ 22:49 in ep

Transcript

Let's take a break to talk about our sponsor for today's episode, Anthropic, the team behind Claude. Have you ever wished you could hand off a task to someone while you're on the go? Claude is the collaborator that actually understands your entire workflow and thinks with you. Integrate Claude into any part of your project, keeping you focused on solutions. As your research assistant, Claude's research capabilities are comprehensive, reliable analysis with proper citations, turning hours of research into minutes. Claude becomes your command center by connecting to your professional tools like GitHub, Jira, HubSpot, Notion, and Google Workspace. Build interactive tools and apps by describing what you need. Delegate tasks, big and small, with Claude so you can handle other work while Claude runs. It even has checkpoints that let you save progress and roll back to any previous state instantly. And when all the work is done, Claude can help you create a polished document, spreadsheet, or presentation directly in your file system. No need to worry about rough drafts that need heavy editing. For problems worth solving, get started with Claude at Claude.ai. That's Claude.ai.

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Estimated ad cost

~$1,800range $360$12,000

Estimate of what a similar one-episode podcast ad would cost based on rank, placement, and duration

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Anthropic sponsor landing page on 99% Invisible

Anthropic sponsor landing page advertised on 99% Invisible

Anthropic landing page captured for its sponsorship on 99% Invisible.

claude.ai/

Episode

99% Invisible
100 Objects #13: The Sand Letters
Host: Roman Mars
Publisher: Roman Mars