Allstate on Handsome

HandsomeJuly 14, 2026

Will Ferrell asks about the World Cup

0:35
pre-roll
Tig Notaro, Fortune Feimster, Mae Martin
Headgum
July 14, 2026
Host-read (by Tig Notaro, Fortune Feimster, Mae Martin)Brand awarenessBaked-in adInsurance
0:00 / 0:35
@ 0:04 in ep

Estimated current placement value

Low confidence
~$1,200range $240$8,100

What a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.

How this estimate works

A broad audience range for the top 200 popularity tier is multiplied by public CPM benchmarks and a 0.9× placement factor. Inputs for this read: 0:35 · Host-read (by Tig Notaro, Fortune Feimster, Mae Martin) · pre-roll.

Model placement-value-v1-2026-08 · benchmark inputs as of 2026-08
Methodology and limitations →

Transcript

Checking Allstate first could save you hundreds on car insurance. Not checking that I properly maintain my foosball table? That's a red card for the little guys. I didn't realize it, but I need to properly oil my tiny soccer players. And now I can't get any power on my shots. Yeah, checking first is handsome, so check Allstate first for an auto quote. It could save you hundreds. You're in good hands with Allstate. Potential savings vary subject to terms, conditions, and availability. Allstate North American Insurance Company and affiliates, Northbrook, Illinois.

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Episode

Handsome
Will Ferrell asks about the World Cup
Hosts: Tig Notaro, Fortune Feimster, Mae Martin
Publisher: Headgum