AG

AdoptUSKids on Dateline NBC

Dateline NBCAugust 10, 2026

What happened to Cheryl Scherer? Preview Dateline: Missing In America Season 5

0:29
mid-roll
Keith Morrison
Speaker
NBC News
August 10, 2026
Host-read (by Speaker)Tune-inDynamic insertionNon-profit & Advocacy
0:00 / 0:29
@ 0:41 in ep

Transcript

Brought to you by AdoptUSKids, the U.S. Department of Health and Human Services, and the Ad Council. Hey, it's Josh Mankiewicz with a preview of Dateline Missing in America. In our podcast's fifth season, we share six new unsolved mysteries. And we hope someone listening might have a clue that could help crack one of these cases. Could that someone be you? Here's Dateline Missing in America.

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Estimated ad cost

~$17,000range $1,800–$150,000

Estimate of what a similar one-episode podcast ad would cost based on rank, placement, and duration

Methodology and limitations →
Part of campaign

AdoptUSKids: Podcast advertising · Aug 10, 2026

And we hope someone listening might have a clue that could help crack one of these cases.

2 promos·1 show

Episode

Dateline NBC
What happened to Cheryl Scherer? Preview Dateline: Missing In America Season 5
Host: Keith Morrison
Publisher: NBC News