Acquisition.com on The Game w/ Alex Hormozi

And we've done this across software, physical products, service businesses, brick and mortar, all of this, and it works. And it's my gift to you. It's absolutely free. And so the link's in the description, but you just go acquisition.com forward slash road map. Just enter info, and it'll spit it right back to you all free. So let me give you another example of a big brand that made a big brand mistake. And you wouldn't even think about it at the onset, but let's dive a little deeper. So Coca Cola Classic made an ad around Christmas time that was like an AI Christmas ad. And so I can almost think about the meeting of like, so listen, we gotta lean into AI. It's the future, all this stuff. Right? And what ended up happening is that people backlashed against it because what is AI associated with with everyone? Well, many people are very afraid of AI. Right? And Coca Cola has a very, like, I would say vanilla, Coca Cola classic, open happiness.