ABC Audio and 2020 on 20/20
True Crime Vault: Deadly Vows
Estimated current placement value
Low confidenceWhat a comparable one-episode placement on this show might cost today—not reported advertiser spend or a historical invoice.
How this estimate works
A broad audience range for the top 50 popularity tier is multiplied by public CPM benchmarks and a 0.5× placement factor. Inputs for this read: 0:57 · Announcer-read · post-roll.
Transcript
In a sunny Californian suburb, one family's home is unusually quiet. When detectives walked into that house, they said that it was like time just stood still. It's 2010, and the McStay family is nowhere to be found. Inside the home, no clear answer where the family could have gone. Husband, wife, and two children all gone, like poof, disappeared. The search for the McStays quickly captures the nation. But for years, the search for answers only brings more questions. Who's ever heard of an entire family going missing? A family of four doesn't just drop off the face of the earth with no contact. Is this a family on the run? Or is the truth far more sinister? From ABC Audio in 2020, this is what happened to the McStay days. Coming August 11th, wherever you get your podcasts. Or subscribe to 2020 True Crime Plus on Apple Podcasts for ad-free episodes, early access to new episodes, and so much more.
