Core offer
Miller Lite beer
Miller Lite: Beer · Jul 8–15, 2026
ActiveThe campaign promotes Miller Lite as the summer beer and encourages listeners to recognize friends who enhance social gatherings by bringing Miller Lite, dubbing them 'Miller Time MVPs'.
Jul 8, 2026
First seen
Jul 15, 2026
Last seen
6
Reads
1
Shows
1
Active months
1:11
Avg. length
13-week activity
Public campaign reads by observed week
1
5
Renewal signals
30 dayNo
60 dayPending
90 dayPending
Promo-code persistence
No recurring promo code was observed.
Creative angle
I've been on this show long enough to know that Dan is going to make everything about his feelings and Jeremy is going to push back on whatever I just said.
Shows
Where the campaign appeared
Placements
mid-roll6
Categories
Representative reads
Examples across the campaignExample transcript
The read that best represents this campaign's recurring script
The Dan Le Batard Show with Stugotz·Monster Energy's Jessica Smetana Conference | Hour 3
Est. value ~$6Krange $1.2K–$40K
For 22 years on this show, we've debated the greatest athletes of all time. Who's the GOAT in football? Who's the GOAT in soccer? Who's the GOAT in hoops? One thing that we all know is Dan's the GOAT of finding the worst possible take. But there's another kind of MVP slash GOAT that doesn't get enough credit. The friend who knows to show up with enough Miller Lights. Plus extra ice. Because they just know. The one who already has seats at the bar when you walk up. That. That. is a Miller Time MVP. I've been on this show long enough to know that Dan is going to make everything about his feelings and Jeremy is going to push back on whatever I just said. But here's something nobody on this show will argue with. Miller Lite is the summer beer. The original Lite beer since 1975. This summer, recognize your MVPs. We all have that one friend who makes every game better. Now it's time to give them their moment. Head over to Miller Lite's social media pages to learn more about being a Miller Time MVP. You can pick up some Miller Lite pretty much anywhere they sell beer. It's Miller Time. Celebrate responsibly. Miller Brewing Company, Milwaukee, Wisconsin. 96 calories and 3.2 carbs per 12 ounces.
More campaigns from Miller Lite
Other published campaigns from this sponsor
Miller Lite: For social events · Jul 29, 2026New
The campaign positions Miller Lite as the essential beverage for hosts to make game days and social gatherings legendary by ensuring guests are well-provided for.
2 reads1 showLast seen Jul 29
Miller Lite: A refreshing, easy-to-drink, all-American beer brewed with simple ingredients · Jul 27, 2026New
The campaign promotes Miller Lite as a refreshing, easy-to-drink, all-American beer, brewed with simple ingredients, that enhances and extends enjoyable social gatherings.
3 reads1 showLast seen Jul 27
Miller Lite: Use code PATRICKChurned
Miller Lite promotes use code PATRICK across this observed podcast campaign.
2 reads1 showLast seen Jul 6
These signals describe observed podcast advertising activity. Per-read dollar figures are directional current placement proxies—not historical campaign spend, reach, conversions, or return on investment.