Core offer
10% off tickets to the FT Weekend Festival
Financial Times: 10% off tickets to the FT Weekend Festival · Jul 28–30, 2026
NewThe campaign promotes the FT Weekend Festival, offering podcast listeners a 10% discount on tickets to engage with FT journalists, leading voices, and forward thinkers across business, politics, economics, culture, and the arts.
Jul 28, 2026
First seen
Jul 30, 2026
Last seen
3
Reads
1
Shows
1
Active months
29s
Avg. length
13-week activity
Public campaign reads by observed week
2
1
Renewal signals
30 dayPending
60 dayPending
90 dayPending
Promo-code persistence
100%
FTPODCAST appeared in 3 of 3 code-bearing reads.
Creative angle
Access to expert insights and thought leaders
Shows
Where the campaign appeared
Placements
pre-roll3
Categories
News3
Representative reads
Examples across the campaignFT News BriefingThe Big Tech earnings dilemma10% off tickets
Est. value ~$300range $49–$2K
pre-rollFTPODCASTJul 29
Example transcript
The read that best represents this campaign's recurring script
FT News Briefing·Ares’ big play in private equity
Est. value ~$300range $49–$2K
Hey guys, it's Mark checking in from my time off. I wanted to let you know about the FT Weekend Festival happening on Saturday, September 5th at Kenwood House Gardens in London or online wherever you are. Spend the day with FT journalists, leading voices and forward thinkers across business, politics, economics, culture, and the arts. As a podcast listener, you're gonna save 10% on tickets with the code FTpodcast. Just visit ft.com/festival to find out more. We'll have that link in the show notes.
These signals describe observed podcast advertising activity. Per-read dollar figures are directional current placement proxies—not historical campaign spend, reach, conversions, or return on investment.