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And that's exactly where our sponsor, NetSuite by Oracle, comes in. It's the number one AI cloud ERP trusted by more than 43,000 businesses to manage everything from financials and inventory to commerce, HR, and CRM all in one unified system. When all of your data is in one place, your AI becomes smarter. It doesn't just guess. It knows. And NetSuite intelligently automates routine tasks, delivers real time insights, and helps you make fast, confident decisions that actually help drive growth. And this isn't just an add on. It's AI built right into the system that runs your business, helping you cut costs, improve accuracy, and stay ahead of the competition. Software, health care, manufacturing, financial services, you name it, and NetSuite can deliver a customized solution for your business. So whether your company is earning millions or even hundreds of millions, NetSuite gives you the visibility and control to keep moving forward. And, honestly, if I were building a business at this level, this is exactly what I would be looking at. I just think it's a smart thing to do right now. If your revenues are at least in the 7 figures, get our free business guide, Demystifying AI, at netsuite.com/iced. The guide is free for you at netsuite.com/iced. Again, that is netsuite.com/iced with the link down below in the description. Thank you, NetSuite, for supporting the show. And now let's get back to the episode.

While granola handles the recap, Superhuman handles the inbox. I do this show three times a week. That means three sets of research, three sets of prep, three sets of follow-up, and about 400 other things in between. My inbox does not sleep and neither do I, which is why I look about 700 years old. I was using AI tools, but honestly, most of them just made it worse. Another tab, another window, copy this, copy that. God, I couldn't even keep up. That's why I started using Superhuman Go. It's an AI chat that's always there when I need it. Already up to speed on what I'm doing. Last Tuesday, two minutes before I went live, I had a 40 message thread I hadn't read. I asked Go to summarize it right there in the inbox. No new tab. No switching apps. From the makers of Grammarly, Superhuman Go works inside the tools and sites that I already use. Inside my browser, my inbox, my docs, it handles the really repetitive stuff so I can just focus on doing hopefully great shows. AI that works with you, not on top of you. Superhuman Go keeps up so you can move forward. Find out more at superhuman.com.

Once conversion gets the conversation going, Granola make sure the key moments stick. You're in back to back meetings all day. You're trying to stay present, but you're also worried you'll forget the decision, the action item, the important next step. That's where Granola comes in. Granola is an AI powered notepad for meetings. You jot down rough notes like you always do, and in the background, Granola transcribes and turns them into really clear, useful notes when the meeting ends. No boss joining your call. No distractions. Just a clean notepad that helps you focus. During or after the call, you can chat with your notes, ask Granola to pull out action items, help you negotiate, write a follow-up email even, or coach you using recipes which are pre made prompts. It's actually the same technology we use to create our podcast notes. Once you try it on a first meeting, it's really hard to go back. Head to granola.ai/20vc. That's granola.ai/20vc and get three months free with code 20VC. That's 20V C.

But before we dive into the show today, here's a question for any founder listening. What would your marketing team do with an extra thirty hours a week? That's roughly what teams get back when they stop manually building every campaign, every workflow, every email. Right now, your best marketing people are spending their days cloning templates, configuring audience segments, and chasing data across systems. That's not what you hired them for. Conversion is the first marketing automation platform where AI agents handle the execution. Your team focuses on strategy, on messaging, and pipeline. The agents handle the rest, building campaigns, personalizing every touch point per account, and deciding the next best action automatically. Whether that's pinging your AE, launching a retargeting sequence, or dropping someone into a nurture, the agents figure it out. And that's why over 4,000 b two b companies have already made the switch, including People Data Labs and Adaptive Security. So head on over to conversion.ai/20vc and get $10,000 off. That's conversion.ai/20vc for $10,000 off conversion.

Once conversion gets the conversation going, Granola make sure the key moments stick. You're in back to back meetings all day. You're trying to stay present, but you're also worried you'll forget the decision, the action item, the important next step. That's where Granola comes in. Granola is an AI powered notepad for meetings. You jot down rough notes like you always do, and in the background, Granola transcribes and turns them into really clear, useful notes when the meeting ends. No boss joining your call. No distractions. Just a clean notepad that helps you focus. During or after the call, you can chat with your notes, ask Granola to pull out action items, help you negotiate, write a follow-up email even, or coach you using recipes which are pre made prompts. It's actually the same technology we use to create our podcast notes. Once you try it on a first meeting, it's really hard to go back. Head to granola.ai/20vc. That's granola.ai/20vc and get three months free with code 20VC. That's 20V C.

While granola handles the recap, Superhuman handles the inbox. I do this show three times a week. That means three sets of research, three sets of prep, three sets of follow-up, and about 400 other things in between. My inbox does not sleep and neither do I, which is why I look about 700 years old. I was using AI tools, but honestly, most of them just made it worse. Another tab, another window, copy this, copy that. God, I couldn't even keep up. That's why I started using Superhuman Go. It's an AI chat that's always there when I need it. Already up to speed on what I'm doing. Last Tuesday, two minutes before I went live, I had a 40 message thread I hadn't read. I asked Go to summarize it right there in the inbox. No new tab. No switching apps. From the makers of Grammarly, Superhuman Go works inside the tools and sites that I already use. Inside my browser, my inbox, my docs, it handles the really repetitive stuff so I can just focus on doing hopefully great shows. AI that works with you, not on top of you. Superhuman Go keeps up so you can move forward. Find out more at superhuman.com.

I've personally been spending a lot of time cooking at home, especially since I moved to a tiny isolated town in Northern Idaho without many great restaurants. I've found that when your cookware is easy to use, performs well, and doesn't create a bunch of clutter, you're actually more likely to use it. One of the products from our place that I constantly use is their Always Pan, which is designed to replace multiple pieces of cookware in a single pan, less clutter in your kitchen, fewer things to dig through, and it's clean. It heats evenly. It cleans easily. It works just as well for a quick breakfast as it does for a full dinner. No forever chemicals, no microplastics, none of the crap that you get in other pan. They also have a wonder oven, the wonder oven pro. This will quickly become one of the most used appliances in your kitchen because it handles everything from air frying and roasting to reheating leftovers and making quick meals without even having to turn on a full size oven. And what stands out about our place as a brand is that everything is thoughtfully designed. Functionality is there, the aesthetics are there. Again, no forever chemicals since day one and third party tested to meet global safety standard. It's one of the rare brands where their products actually look good sitting on your countertop and perform just as well as they look. So if you want to upgrade your kitchen with Our Place, you can visit fromourplace.com/ben and use code BEN for 10% off-site wide. That's fromourplace.com/ben and use code BEN for 10% off-site wide. From ourplace.com/ben, use code Ben for 10% off-site wide with a one hundred day trial, and you can try it risk free and, more importantly, guilt free in your cooking.

You hear a lot about minerals lately, how foundational they are, and one that pops up a lot, that I think some people are still unfamiliar with, however, is copper. A lot of people don't realize that they might be low in copper, especially if they've been under chronic stress or even taking a supplement like zinc over the years. So there's a company I found recently called Formula IQ, and they make a product called Recuperate IQ. It is copper paired with the cofactors the body actually uses to handle copper properly. So it's designed to support things like mitochondrial energy, iron balance, and overall metabolic health. And so because copper is a foundational mineral that quietly supports a lot of systems that people sometimes overlook, if you're running low on energy, it is worth exploring, all the minerals with this copper supplement being one that I think would benefit a lot of people. And if you wanna check it out and learn more about the science, go to formulaiq.com. You can use code Ben at checkout for 10% off. That's codeBen@formulaiq.com.

Bitumen vitamin betanin, however you pronounce it, e. Let's talk about vitamin e. Not a lot of people talk about that. It doesn't seem as sexy as, like, d or b, but most of the vitamin e that you find on the shelf is kinda crappy. It's alpha tocopherol, and that's a problem because that's just one fraction of the vitamin E family. What's often missing are taco trienals, taco trienals, not just tocopherols. Tacotrienals are a different set of compounds with some of the more interesting vitamin E research around cardiovascular health and aging and brain function. And once you understand that, it changes how you look at vitamin e. So there is this stuff called tacotrienols vitamin e. It's made by extend life. So instead of just focusing on alpha tocopherol, the extend life formula is built around delta and gamma tacotrienols, the forms of vitamin E that have the strongest body of research behind them. Now, there's an important nuance here. High doses of alpha tocopherol can actually interfere with tocotrienol absorption. So that means not only are many standard vitamin E supplements not just incomplete, they're actually working against what you're trying to achieve. So this formula from ExtendLife avoids that. No unnecessary fillers, no competing form, just targeted support built around the forms of vitamin e that matter. ExtendLife has been formulating supplements for over twenty six years out of New Zealand. They publish a COA, certificate of analysis, for every batch. That level of transparency is pretty rare. And when you look at the research, especially the work around taco triangles and their role in cellular and cardiovascular support, it becomes clear this is a different category than standard vitamin E. And right now you can get 15% off at extendlife.com/ben'schoice using code greenfield at checkout.

Sitting is the new smoking, standing desks, walking meetings, anything but sitting. But the reality is it's hard to stand all day. Sometimes you actually do need to sit. For example, for me to write, I need to sit. So I started paying attention to what actually drives the issue of posture in the workplace, and it's not just posture habits. It's your chair. I tested a lot of chairs and this chair called Anthros is the first one I have ever endorsed, period. Anthros was built by the team behind wheelchair seating where precision isn't optional. Wheelchair seating requires very precise biomechanics and that background matters because it forces a completely different level of engineering. The system at Anthro starts at your pelvis because if the foundation isn't supported correctly, everything above it has to compensate. When your base is aligned properly, your spine naturally stacks the way it's supposed to without constant effort or correction. Now, what really sold me was Anthros' clinical posture consult. So I got to get on a video call with one of their occupational therapists, and within about ten minutes, they picked up something I'd never even noticed. Every time I leaned in to read or focus, I was subtly rolling my shoulders forward. I've probably been doing this for years without realizing it. That level of precision isn't just an add on that comes standard with every Anthros chair. So this isn't just furniture. It's a system designed around how your body actually functions under load and focus. So you will get less collapsing into your chair, you'll get less tension building in your back, you'll feel more natural support without even thinking about posture, which can be distracting. So instead of fighting your body all day, your environment actually works with your body. So you can finally fix your sit with Anthros. You get a sixty day risk free trial. Go to ben greenfield life dot com slash anthros chair for my exclusive $200 discount.

There's so many companies going public that you may lose track of all the names that are putting out IPO filings or announcing major major deals. So that's why you should get yourself a Plod Pen. Plod's excellent, technology is a great way to keep track of your notes while you're out and about. Just push the button, get a little haptic feedback, It takes notes for you, syncs them to all your computers. And that way, no matter what you're talking about with whoever, you won't lose it. It's the AI era, everybody. We're getting recorded, so get recording yourself. You can go to Plaud, p l a u d, dot a I slash twist and use the code twist to save 10%. Jason loves Plaud. I love Plaud. That's why it's on my wrist. Thanks, Plaud.

Founders scale faster on deal. That's the deal. You can grow your company without borders, and you can set up payroll for any country in minutes. Hire anyone anywhere like a modern startup or large company does, And DL is gonna get all the visas handled fast. So you can get back to building. There's a great talent war that's going on right now. And you need people with superpowers for your startup to be competitive, to beat your competitors, to get your products to market. But anytime you try to grow your team with overseas hires, oh my lord, you've got to reinvent the wheel and you gotta navigate a tangled web of international laws, regulations. You can't get these things wrong, folks. You wanna onboard new staffers in other countries? You wanna get them set up on your network? Nice and secure? IT access, all that good stuff? You wanna manage their benefits? Trust me. This is all a nightmare unless you partner with Deel. They are the people stack for startups. They're gonna take care of all the onboarding, payroll, HR, IT, benefits, everything you need quickly in one place done perfectly. So visit deel.com/twist. That's deel.com/twist.

Founders ship faster on Deel. Set up payroll for any country in minutes, hire anyone, anywhere, and get visas handled fast so you stay focused on scaling. Deel takes care of onboarding, HR, IT, EOR, benefits, and compliance so your team can grow without borders. It's why more than 40,000 fast growing companies trust Deel to move fast. Visit deel.com/mos. That's deel.com/mos.

Deel is the best company in the world at building infrastructure for global hiring. Deel will help your business hire, pay, and manage any worker anywhere in the world. So you can retain the best talent anywhere and spend the rest of your time focusing on what you do best, delivering value to your customers. The founder of eleven Labs has a great description of the value deal can give your company. He said, we built eleven Labs to break down language and communication barriers With Deel enabling us to hire and support exceptional talent anywhere, we can accelerate our innovation and bring more voices, stories, and ideas to every corner of the world. Deel is trusted by over 40,000 businesses. Learn how they can help your business today by going to deel.com/senra. That is deel.com/senra.

Deel is how the best founders turn the world into their talent pool. I've been studying how history's greatest founders operate for a decade. And one thing they all have in common is they understand that recruiting and hiring the very best talent is your most important priority. A players recognize other A players which is why top companies like Ramp, Shopify, Eleven Labs, Uber, and DoorDash all use Deel. Many of the top founders I know have personally invested in Deel deal after using their product. And what they discovered is that deal is the best company in the world at building infrastructure for global hiring. Deel will help your business hire, pay, and manage any worker anywhere in the world so you can retain the best talent anywhere and spend the rest of your time focusing on what you do best, delivering value to your customers. The founder of Eleven Labs has a great description of the value deal can give your company. He said, we built Eleven Labs to break down language and communication barriers With Deel enabling us to hire and support exceptional talent anywhere, we can accelerate our innovation and bring more voices, stories, and ideas to every corner of the world. Deel is trusted by over 40,000 businesses. Learn how they can help your business today by going to deel.com/senra. That is deel.com/senra.

Are you sick of dealing with the slow computer? Most people, they blame their device, but the real slowdown often comes from heavy traditional antivirus programs that hog up storage and just drag everything down. Webroot is a cloud based antivirus engineered to stay out of your way. It takes up to 33 times less space than bulky competitors, and it scans six times faster. So instead of waiting around, you're getting instant powerful protection without lag. And because the intelligence lives in the cloud, Webroot keeps your computer running light, fast, and smooth while defending you in real time against malware, phishing, ransomware, and other threats. So if you're working, you're browsing, or you're streaming, Webroot is the antivirus that works for you, not against you. Make the switch and feel the difference of truly fast modern antivirus protection. And unlike traditional security programs, Webroot is built to counter modern AI driven attacks, including phishing attempts that just look shockingly real. That that is a little peace of mind when you think about your friends and your family. And the thing I love is it just runs quietly in the background without slowing things down. It uses five times less RAM than something like Norton, and that really matters. So for a limited time, you can save 60 on Webroot when you go to webroot.com/unplugged. That's 60% off today, but only when you go to webroot.com/unplugged.

One thing that I have learned over and over again is platforms change, business priorities change, and when it comes to something as foundational as how I network everything, I wanna own that stack end to end. And that's why I love manage Nebula from Defined Networking because it lets you start using Nebula without all of the hard parts. You get the great fast simple aspects that's super resilient where you can add your own lighthouses, but they'll take care of the hard part. And when you go to define.net/unplugged, you can get started with 100 hosts for free. No credit card required. Or you roll like Wes and I and you do the whole thing custom yourself, DIY, self hosted, absolutely can. No big tech login. No middleman. No, like, Google sign in. No mysterious control pane that has access to all your system. No. Instead, it's just sort of standard YAML files and some Go binaries that run just about everywhere, and that's it. They've also made a lot of improvements early this year and added IP v six overlay support, multiple net multiple Nebula IPs per host now, and a new certificate format that lets you migrate without downtime. Plus, they've been investing a lot in the mobile apps, and you're gonna hear a lot more soon about just the unbelievable performance of Nebula. It gives you control, flexibility, and a network built for your future. Get started 100 hosts for free. No credit card required. Define.net/unplugged. And thank you to Define for sponsoring the Unplugged program.

Before I joined The Investors Podcast, every what if you can imagine was running through my head. What if I'm not the right fit for this audience? What if I freeze up on camera? What if I can't keep up with the level of analysis people here expect? Well, betting on myself anyways turned out to be one of the best decisions I've ever made and I'll tell you, those early days would have been a lot less stressful with a partner in my corner the way Shopify is for the businesses that work with them. Shopify is the e commerce platform behind millions of businesses around the world and 10% of all e commerce in The US from household names like Allbirds and Gymshark to brands just getting off the ground. You get started with their design studio, hundreds of ready to use templates that help you build a beautiful online store that actually matches your brand with no design background required. It's also packed with AI tools that handle the work you didn't realize you'd have to do, writing product descriptions, headlines, even enhancing your product photography. And what if you get stuck? Well, Shopify is around twenty four seven with award winning customer support to walk you through it. It's time to turn those what ifs into with Shopify today. Sign up for your $1 per month trial at shopify.com/tip. Go to shopify.com/tip. That's shopify.com/tip.

What's the one thing in business that's spreading as fast as AI? AI risk. Every new tool your team signs up for, every vendor that turns on AI features, every new integration, each one is a chance for something to go wrong. And most security programs just weren't built for AI's pace of growth. Enter Vanta. Vanta is the number one agentic trust platform used by over 16,000 fast moving companies like Ramp, Cursor, and Harvey to stay audit ready. And now Vanta is helping companies like yours watch for the risks that show up between audits across your vendors, your AI tools, and your whole environment. How? The Vanta agent works like a twenty four seven GRC engineer in the background, finding issues, drafting fixes for you, and cutting vendor assessment time by up to 50%. Whether you're a fast growing startup or a global enterprise, Vanta is here to help you automate your security and compliance and earn and prove trust. Get started today at vanta.com/tip. That's vanta.com/tip.

Every business is asking the same question. How do we make AI work for us? Sitting on the sidelines is, of course, not an option. Your competitors are already making their move. But with NetSuite by Oracle, you can put AI to work today. NetSuite is the number one AI cloud ERP trusted by over 43,000 businesses. It unifies your financials, inventory, commerce, HR, and CRM into a single source of truth. And that connected data is what makes the AI smarter. It doesn't guess. It knows. Automating routine tasks, surfacing actionable insights, and helping you cut costs and make fast, confident decisions. From software and IT services to healthcare, equipment manufacturing, financial services, and many other great American industries, NetSuite delivers a customized solution for your business. This is not a bolted on tool. It's AI built into the system that runs your business. If I had needed this product, it is exactly what I'd use. If your revenues are at least in the 7 figures, get their free business guide, Demystifying AI, at netsuite dot com slash tip. The guide is free to you at netsuite.com/tip. That's netsuite.com/tip.